DETROIT – OCTOBER 30: American singer, songwriter, and actor, Alice Cooper, poses backstage at the Cobo Arena during “The Nightmare Returns Tour” on October 30, 1986, in Detroit, Michigan. (Photo by Ross Marino/Getty Images)

Alice Cooper has announced a collaboration with Vampyre Cosmetics to launch his own line of makeup. The brand is known for its vegan and cruelty-free products.

The Rock and Roll Hall of Fame member’s use of makeup during his stage shows, christened him one of the first male artists to show the art form wasn’t gender-specific.

Pre-sales started this week on his collection that features guitar and amp-shaped makeup palettes, microphone-styled lipsticks, and a new version of his iconic Whiplash mascara.

On a music note: Alice Cooper’s new album, Road will be released on August 25.

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